Home Image

Home Image, Wallpaper & specialist finishes is based in Birmingham and was established in 1981. The business operates under the legal entity HOME IMAGE DIRECT LTD. It supplies wallpapers, with buying expertise accumulated over more than 40 years. Its exclusive product ranges are manufactured through partner factories across Europe.

Birmingham customers consistently highlight the breadth of wallpaper and paint stocked at this specialist retailer, with several reviewers describing an extensive range that takes in well-known brands, textured papers, exclusive designs, coving and decorating tools. The knowledge of named staff comes up repeatedly, with Adam, Harris, Waseem and Hamza all singled out for patient, friendly and helpful service, including one instance where an assistant unrolled two rolls to compare an oriental and a floral print, and another where wallpaper was shipped to the United States.

Reviewers repeatedly mention clear guidance at the point of choosing finishes, competitive prices and the convenience of on-site parking. Shoppers describe finding everything needed from start to finish, from paint mixing to accessories, and note that staff are willing to spend time helping customers decide. The shop itself is described as looking impressive, with a huge selection that caters to different budgets. Quality of products and reasonable pricing feature in numerous accounts, as does the politeness of the owner. A recurring theme is the level of personal attention given to customers choosing wall coverings and paint, with advice on finishing touches and matching designs.